FSA’s Special Interest Group (SIG) focusing on service logic in business models had a three-hour workshop with Professor Stephen L. Vargo on 29 April, 2013. The aim of this SIG is to adapt the widely used Business Model Canvas to service-dominant logic (SDL). In spring 2013, the SIG has had three half-day brainstorming workshops, and the new Canvas has been developed step by step. On 29 April, the SIG had a privilege to have a workshop with the founding father of SDL, Professor Stephen L. Vargo from University of Hawaii. Professor Vargo gave very positive feedback on the working version of the SIG’s Canvas. But it became evident that the SIG has only started the journey towards a SDL-based business model canvas – a lot of reframing is still needed.

A brief description on the background and activities of the SIG:

More information:
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